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With extensive expertise in game development and marketing, Sentience Games Studio offers comprehensive support to game studios in launching and marketing their games effectively.
For enquiries, reach out to us at mahana@sentience.rocks.
Pocket Legend
Pocket Legend
Pocket Legend is a roguelike deck-builder, controlling a hero transported to a world of legendary weapons.
About Studio
Shading Box is a small team of three; two programmers and one artist, located in Jeju, South Korea. They started to develop the game, Pocket Legend, with a love of Slay the Spire.
Challenges
Challenges
Ineffective Paid Social media Growth Strategy
Low engagement despite paid engagement boost
Lack of Niche Targeting in Steam Tag & Reddit Outreach
Initially used generic tags that did not fully emphasize on the game's uniqueness
No activity in the Reddit community
Limited Exposure
No online event participation
Our approach
Our approach
Organic Social Media Engagement
Initiated community growth encourging the community to spread the word about the game
Refined Audience Targeting & Community Engagement
Recognized the primary audience
Expanded the list of Steam tags
Identified and engaged in relevant subreddits
Localized Event Strategy
Applied for online game events
Raised interest among Japanese influencers during an online event
Results
Results
The game's store page experienced increased traffic during each event, with social media efforts further driving visits.
These collective strategies contributed to a notable rise in wishlist velocity.
Veiled Edge
Veiled Edge
Onw Studio
Veiled Edge is a dynamic cyberpunk action-adventure platformer featuring multi-genre gameplay and innovative hacking mechanics.
About Studio
Onw Studio is a lean team of five, three programmers and two artists, located in Busan, South Korea. Their vision is to create games that developers enjoy playing.
Challenges
Challenges
Incomplete Marketing Channel Strategy
Struggled to identify the right marketing channel to engage with
Struggled to engage with the community
Unclear Game Messaging
The existing tagline failed to highlight the game’s unique appeal
Missing Critical Steam Events
Unaware of major indie events and opportunities for exposure
No Prior Experience Launching on Steam
Unfamiliar with Steamworks and publishing process
Our approach
Our approach
Targeted Market & Audience Research
Identified strengths and key reference games
Activated the game's presence in identified Marketing channels
Refined & Compelling Messaging
Proposed a clear and eye-catching message
Event Participation & Broadcasting
Applied for a range of game events
Organized broadcasting sessions to enhance visibility during the events
Guidance on Steam Release Process
Step-by-step guidance on Steam’s review process
Assisted in resolving rejection issues from Steam Support
Results
Results
The strategic use of targeted tags increased impressions. Social media, played a pivotal role in driving traffic.
Consequently, these efforts resulted in a significant boost in wishlist velocity.
Dusty Derby
Dusty Derby
GenieSoft
Dusty Derby is a large online multiplayer party royale where adorable dust balls battle it out to become the King of Dusts.
About Studio
GenieSoft is an IT service company based in Gwangju, South Korea. Dusty Derby was their second title on Steam.
Challenges
Challenges
Misallocated Marketing Budget
Spent heavily on trailers, visual assets, and paid ads
Incorrect Tagging & Misalignment in Steam Recommendations
Used inaccurate Steam tags, causing irrelevant games to appear on the Steam Store Page
Limited Event Strategy
Primarily participated in local offline events that were not game-focused, leading to a misaligned and limited audience reach
Our approach
Our approach
Refocused Marketing Strategy
Shifted focus from paid ads to organic community management
Prioritized visibility through Steam discovery algorithms and online events
Optimized Game Tagging for Visibility
Identified reference games and a target audience
Refined a list of Steam tags
Expanded to Online & International Events
Applied for international indie events
Organized broadcasting sessions to enhance exposure
Results
Results
Online events and broadcasts enhanced the game's visibility, while optimized tags were instrumental in reaching the targeted audience.
Together, these strategies led to a substantial increase in wishlist velocity.
Metal Suits
Metal Suits
Metal Suits is a side-scrolling action game where cyborg war hero Kevin battles alien invaders across the Helios using combat suits.
Challenges
Challenges
Lack of Steam Experience
The team had no prior experience launching Steam title and lacked a dedicated marketing strategy
Limited Audience Reach
They primarily participated in local offline events, such as PlayX4, which offered limited exposure and relevance
Our approach
Our approach
Game Marketing Education & Strategy Guidance
Provided a comprehensive overview of effective marketing channels, including social media, online events, and press outreach strategies
Event Visibility Optimization
Guided them through setting up broadcasting sessions to maximize exposure during events like Steam Next Fest
Results
Results
Eggtart Inc. developed a stronger understanding of effective marketing strategies, enhancing their visibility during key events.
Optimized event participation, resulted in greater exposure, significantly boosting their marketing efforts on Steam.
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